Zenhub
Zenhub, an innovative software development productivity tool, sought a website redesign to better align with their evolving product and growing brand. They needed a more cohesive visual identity that would resonate with their audience of developers and project managers while standing out in a competitive market.
In response, I refined their visual identity by expanding their colour palette and crafting a modern graphic and illustration system inspired by interconnection and coding symbols. I redesigned the website to reflect this updated aesthetic, delivering a sleek, versatile design. Additionally, I organized a photoshoot at their flagship HQ to capture personalized photography which enhanced the brand’s authenticity across their new website.
The evolved brand system and redesigned website were enthusiastically received by Zenhub’s team and played a key role in repositioning them from a GitHub-focused startup to a broader enterprise solution, supporting their successful $10 million Series A raise.
Deliverables
Web Design
Illustration
Copywriting
Credits
Agency – Pivot or Die
Creative Direction – Alejandro Quinteros
Photography – Ivana Djordjevic (Ease Creative)
Shapes & Graphics System
The brand’s system of shapes and graphics is inspired by connectivity and the magic of collaboration. By layering and overlapping elements, new shapes and colours are created, symbolizing the innovative possibilities that arise when teams work together. This system of icons, patterns, and illustrations were designed to not only be versatile, but also vibrant.
Illustrations
Custom illustrations bring a human quality to the brand, blending real images of employees and users with graphical elements. Leveraging Zenhub’s expansive colour palette with coding-inspired graphics, I created illustrations to help unify the brand and bring a unique vibrancy to the redesigned website.
Website Redesign
The redesigned website caters to Zenhub’s diverse audience, including developers, project managers, and CEOs. Pages were tailored to specific user needs and preferences, with lighter designs for project managers and darker, "dark-mode" pages for developers. To enhance the authenticity of the brand, I also organized a photoshoot to capture original photography used throughout the new site.
Visit the website: zenhub.com
*Websites are subject to change from original hand-off to client.
