Seabreeze Adventures
Seabreeze Adventures is a whale watching and fishing eco-tour company located in Steveston, BC, who have been offering exciting marine experiences since 1998. Facing challenges related to their location, smaller vessels, and overall competitive landscape, the company, under new ownership, sought to revamp their brand and better connect with their audience.
In response, I created a new visual identity and redesigned the website to emphasize the company’s unique qualities and the charm of Steveston. This included developing brand elements that turned perceived “weaknesses” into strengths and providing creative direction for a multi-day shoot to capture engaging photo and video content highlighting their distinctive offerings.
The new brand identity, website, and photo/video content helped Seabreeze Adventures stand out online and connect with audiences, driving over $134,000 in revenue and an 18x return on ad spend through campaigns that brought their refreshed story to life.
Deliverables
Brand Identity
Web Design
Illustration
Copywriting
Credits
Agency – Pivot or Die
Creative Direction – Alejandro Quinteros
Photography & Videography – ETW Media Productions
Web Development – Acclaim
Visual Language & Colour
A series of illustrated badges, inspired by retro travel stickers and outdoor adventure patches, add a playful touch while highlighting key brand values. The photography style uses a rustic, duotone effect, evoking the wild roughness of nature and vintage printing techniques. The color palette, inspired by the vibrant hues of the Westcoast and Steveston area, balances professionalism with fun and adventure, reinforcing the brand's unique character.
Website Redesign
For the website redesign, I restructured the entire site to improve user experience and turn perceived weaknesses into strengths. Although Seabreeze Adventures' location in Steveston was initially seen as a drawback, I repositioned it as a unique advantage by adding a new 'Steveston' page that highlights the town's rich history, local attractions, and accessibility.
Additionally, I emphasized their fishing charters as a key secondary service, created a 'For Locals' page with exclusive deals, and expanded the 'About' page to showcase the company’s deep roots in Steveston and their conservation efforts.
Visit the website: seabreezeadventures.ca
*Websites are subject to change from original hand-off to client.
Photo & Video Content
To elevate Seabreeze’s marketing and enhance their brand’s perception, I organized and provided creative direction for a two-day photo and video shoot. The shoot captured the excitement of whale watching—spotting wildlife, engaging with the Seabreeze team, and experiencing the joy of being on the water—while also highlighting the charm of Steveston, with a model family enjoying local sights and exploring the village.
The final deliverables included a promotional video for the website, six social media reels, and a collection of high-quality photos. These assets allowed Seabreeze’s audience to fully imagine the experience, strengthening their marketing and appeal.
