Ondine Oceanfarm
Ondine Oceanfarm is committed to producing and supplying sustainable, affordable shellfish, all while focusing on ecological preservation and community education. Facing the challenge of transitioning from only wholesale to direct-to-consumer sales and redefining shellfish from a luxury appetizer to an accessible everyday food, owner Bretton aimed to directly engage with consumers at local markets.
In response, I crafted a vibrant new visual identity, developed targeted social media post templates, and designed compelling farmers market collateral to communicate the farm’s values and appeal to a broader, potentially uninitiated audience.
The refreshed brand and collateral empowered Ondine to confidently connect with consumers at local farmers markets, making sustainable shellfish more accessible and inviting.
Deliverables
Brand Identity
Illustration
Copywriting
Print Design
Credits
Agency – Pivot or Die
Creative Direction – Alejandro Quinteros
Patterns & Illustrations
Playful in usage and expressive by nature, the patterns and illustrations are inspired by ocean floor waves and rough seashell edges.
Market Signage
Print materials, such as sandwich board posters and take-home educational cards, enhanced engagement at in-person markets. These materials highlight the benefits of purchasing frozen shellfish and provide step-by-step instructions for preparing oysters in three different ways.
